Welcome to Antville:
A Design Thinking Journey to Overcome Social Skill Deficits
Welcome to the portfolio site for Antville, my capstone project for the Bachelor of Design and Communication. Antville is a unique game concept designed to address a wicked problem—declining social skills in children, particularly for neurodivergent players. Through a creative blend of cooperative gameplay and engaging mechanics, Antville aims to foster teamwork, communication, and problem-solving skills in a fun and immersive way.
This portfolio showcases the process behind Antville, from early research and concept development to the creation of sprite assets, branding materials, marketing collateral, and pitch documents. My goal has been to craft a game concept that is visually compelling, mechanically sound, and positioned to secure funding for future development. Thank you for exploring this journey with me, and I hope you enjoy learning about Antville as much as I enjoyed creating it.
Game Teaser Trailer
Antville Brand Kit
The first deliverable for Antville was establishing a comprehensive brand kit to define the visual identity. This foundation ensured a cohesive and consistent approach across all sprite designs and subsequent project collateral.
Character Design
Building the Heart of Antville
The character designs for Antville serve as the core visual and emotional connection for players, blending creativity with functionality. Each character, from the resourceful ants to the dynamic aphids and formidable spiders, was crafted to be engaging, age-appropriate, and aligned with the game's social skill-building objectives. The designs balance vibrant aesthetics with practical considerations, ensuring clarity and recognisability across various screen sizes and gaming environments. This thoughtful approach enhances player immersion while supporting the overarching goal of creating a fun, inclusive, and educational experience.
Future Marketing Plan
Creating marketing materials for Antville was vital to strengthen the game’s concept and showcase its appeal. These materials demonstrate how the project connects with its target audience, blending educational purposes with engaging gameplay.
The mock-up video of the game’s start highlights its mechanics and visual style, offering a professional and captivating introduction. The Instagram posts and page mock-up illustrate how Antville’s playful yet purposeful tone can connect with families, educators, and young players.
These assets enhance Antville’s credibility and position it as a marketable and meaningful game, ready for future funding and development opportunities.
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